Google Data Studio – My first Demo Reports (with examples on how to use the tool)


Est. reading time: 10 minutes.

I have found out about the Google Data Studio Beta on 24 May ’16 on the Google Performance Summit showing Google Ads & Analytics Innovations.

If you have time and want to view the event, the recording is on youtube.

icon-playClick here to skip to the part related to Google Data Studio.

My first Demo Reports

I decided to share my first demo report via Twitter.

Didn’t expect the first demo report to generate a lot of interest but it seems it was noticed and retweeted on the Google Analytics twitter page.

After using more options I made a new demo report with additional data:

  1. Filters to explore specific dimensions.
  2. Time graph with 3 metrics.
  3. Multiple dimensions on a table to identify specific sources.


eye Click here to load the Demo Report in a new tab

This time I also made 2 examples on how to analyse the generated data

(the screenshots are generated also using Google Data Studio)


eye Click to see the screenshot in a new tab


eye Click to see the screenshot in a new tab

I want to share with you some of the options in the tool that I think they can be useful for a data analysis project (and how to edit them).

1. See Changes over time

(Ex.: current week vs. previous week , current month vs. same month on last year)

How to edit this option on a table

Note: If you are creating a new table you will see on the edit options on right when scrolling there is an option after Default Date Range showing “None”. Click on it to add the compare period.


Below is an example with changes current period vs. same period last year and how it looks on a table.


Another example on how it looks on a Scorecard after selecting Previous year.

Note: The change will show with a green or red number on a Scorecard.


(Ex.: the conv. rate improved by: +73.1% here.)

2. Filter controls filter-controls

Use filter controls if you have time to explore more details on your data.

Here is a 4 min. presentation from Google regarding the filter controls:

After clicking the Filter control button you will see that you can create a square or a rectangle that will be showing all the options selected by default.


If you want you can change this default view state to a dropdown.

Go on the Filter Control Properties on right and choose Style.


icon-play Short recording here on how to do edit the multiple options on the properties.

3. Additional metrics and dimensions in tables.

By adding more metrics and dimensions you can get more specific in your data analysis.

For example you could add in a table the dimensions: O.S. , O.S. version, Browser, Browser Version and the metric ecommerce conv. rate to identify the specific sources where you might have problems.

icon-play Recording with example here

Extra tip:

Increase the report width for more space

If  you need to increase the space on width to show more data in the first screen you can change this from File – Report and theme settings – Layout – and choose  Landscape.

icon-playRecording  here on how to do it.


Resources list:

Google Data Studio 360: How to get Facebook, Bing & Twitter data in 3 minutes- Supermetrics-com

Google Data Studio: A Step-By-Step Guide –

Showing off the new (free) Google Data Studio, with reddit April’s gilded comments for Sanders/Trump/Clinton in BigQuery – Felipe Hoffa

Interactive Guide from Google

Data Studio 360: First Steps

The users on Data Studio are limited to creating five reports per account but on Data Studio 360 they can make unlimited reports.

I hope you found the info useful.

What is your impression of Google Data Studio?

Leave a comment below.