Case studies

1. A/B testing on home page that increased conversion rate with over 100%

Summary of results

An increase of 194.2% in conversion rate
Statistical relevance with validation
Additional leads collected with ‘add-on’ experiment
autonom

2. Price filter personalizations (revenue increased by 66.75%)

Summary of results

An increase of 74.51% in conversion rates
A combined revenue increase of 66.75% in tested brands
An uplift of 81.52% on revenue per visitor
watchshop

3. Web personalization that led to an increase of 67% of the add-to-cart rate

Summary of results

An increase of 67.61% in shopping cart entries
A significantly lowered bounce rate
A 97% statistical relevance
meli-melo