1. A/B test on home page that increased conversion rate with over 100%
Summary of results
An increase of 194.2% in conversion rate
Statistical relevance with validation
Additional leads collected with ‘add-on’ experiment
Statistical relevance with validation
Additional leads collected with ‘add-on’ experiment
Highlighted in red the key changes on variation:
2. Homepage A/B test that increased conv. rate with 8%
Summary of results
An increase of 8% in conversion rate
Statistical significance: 99%
Statistical significance: 99%
3. Price filter personalizations (revenue increased by 66.75%)
Summary of results
An increase of 74.51% in conversion rates
A combined revenue increase of 66.75% in tested brands
An uplift of 81.52% on revenue per visitor
A combined revenue increase of 66.75% in tested brands
An uplift of 81.52% on revenue per visitor
4. Web personalization that led to an increase of 67% of the add-to-cart rate
Summary of results
An increase of 67.6% in shopping cart entries
A significantly lowered bounce rate
A 97% statistical relevance
A significantly lowered bounce rate
A 97% statistical relevance
